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The Power of Testimonials on Social Media

Earlier this month, RNBA asked the digital agency Social Media Beast if they have any advice for how to boost marketing for its members. SMB suggested focusing on digital testimonials. RNBA members, after…

Posted By: Stephanie Fallara By: July 10, 2017 FULL STORY

The Year of Brick-and-Mortar Social

Right around New Years, a blogger contacted us to ask for some social media trends to watch for in 2017. Since there’s so much existing cliche around this topic, it took a surprising amount of digging and shaping to present a take with anything novel to say.

One of the topics that came up during our research was something that could be immediately valuable to RNBA members: the tech community…

Posted By: Stephanie Fallara By: February 23, 2017 FULL STORY

Use Pinterest to Help Your Customers and Drive Sales

With virtual reality, Snapchat, live-streaming, Instagram Stories and tons of other updates in social media releasing constantly, it might be easy to forget about one network: Pinterest. The virtual pinboard application with a social spin might seem “so 2013” to brands always looking to jump on the next big thing.

But with 100 million active users – many of whom are pinning items they might…

Posted By: Stephanie Fallara By: September 01, 2016 FULL STORY

5 Tips for Handling Customer Complaints on Your Brand's Facebook Page

Managing the Negatives

When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. Over the years, social media platforms such as Facebook have become the primary…

Posted By: Stephanie Fallara By: November 19, 2015 FULL STORY